It follows you around, pokes you with an idea before you go to sleep or leads to an epiphany in the shower. Most of these ideas are rarely something that fits with the projects I am working on a day to day basis. They are wild, inappropriate, stupid and just inconceivable. But they push me and my skills to new places.
Its about self discovery and developing a personal style. Some of the projects stays as a single visualisation and thats it. Other, I take the learnings from it and apply this to current projects. I want to see what is possible and that is why I treat them as experiments and not work. Experiments don’t fail, its a way of proving something and to get that nagging idea out of my head. If someone other than me likes them and finds it interesting, thats awesome.
It does not feel like work